Wholesale
Trade prices on the whole range
52 products from 32 brands, at wholesale prices, with a named account manager and no minimum beyond £50. Open to any UK business that resells or uses what we stock.
Free to apply. No registration or membership requirement. No VAT charged.
Who we supply
If you resell it or use it, you can buy it
There is no professional register to be on and no membership to hold. We read every enquiry ourselves and approve accounts by hand.
Pharmacies
Counter lines, emollients, eye and ear care.
Health & beauty shops
Supplements, skincare and everyday health.
Hair & scalp clinics
Trichology clinics, salons and barbers.
Opticians
Dry eye drops, gels and lid hygiene.
Care homes
Emollients, barrier creams and first aid, in volume.
Clinics & practices
Podiatry, aesthetics and private GP.
Other retailers
Convenience, online and market traders.
Not sure?
Ask. The worst answer is no, and it comes quickly.
How it compares
Buying at trade prices
Who can open an account
- A typical wholesale route
- Often restricted by trade or registration
- Direct Comfort
- Any UK business that resells or uses our products
Who you speak to
- A typical wholesale route
- A general order line
- Direct Comfort
- A named account manager
Pricing visibility
- A typical wholesale route
- Varies by supplier
- Direct Comfort
- Trade price shown on every product once approved
Delivery
- A typical wholesale route
- Varies by supplier
- Direct Comfort
- tracked UK delivery
Payment for new accounts
- A typical wholesale route
- Varies by supplier
- Direct Comfort
- Upfront, by bank transfer or card link
| Aspect | A typical wholesale route | Direct Comfort |
|---|---|---|
| Who can open an account | Often restricted by trade or registration | Any UK business that resells or uses our products |
| Who you speak to | A general order line | A named account manager |
| Pricing visibility | Varies by supplier | Trade price shown on every product once approved |
| Delivery | Varies by supplier | tracked UK delivery |
| Payment for new accounts | Varies by supplier | Upfront, by bank transfer or card link |
How it works
Four steps to your first order
Step 1
Apply
Tell us about your business in a short online form. No registration number to find.
Step 2
We read every enquiry
Approved by hand, by a person, not a rules engine.
Step 3
Log in to see trade prices
Trade prices appear on every product once you are signed in.
Step 4
Order, from £50
Pay upfront by bank transfer or card link, and we despatch on a tracked service.
Your account manager
One person, one phone number
Every trade account is looked after by Edward Spencer. No call centre and no ticket queue — a direct line when you need stock, pricing, or a hand with an order.
The detail
Terms and paperwork
How to order
The four steps in full.
Trade terms
Payment, title, delivery and liability.
Trade returns
Shortages, damage and faulty goods.
Delivery
How and when orders arrive.
FAQ
Minimums, credit terms and approval.
Quick order
The whole range on one screen, once approved.